Our favourite mascot has an all new design!
Kuma Ver.2 arrives in the all new "Yami" colourway!
KUMA GALLERY
Our Mascot - Reimagined
The evolution of our icon, now unveiled as a collectible sculpture
The Mascot, Redefined
Since the beginning, the mascot has stood as the face of our brand – a symbol of the brand’s spirit and vision. With this updated design, the mascot enters a new era: softer shapes, more refined, and more aligned with the world Hallofguts is building. It’s not just a redesign – its a statement of growth, intent, and identity.
Why the Update Matters
The mascot’s evolution mirrors the journey of Hallofguts itself. This new form honors while pushing into the future, carrying the same rebellious energy, but with clarity and polish that set’s the tone for what’s to come. For collectors, this sculpture is more than an object – it’s a marker of the brands progression, the first release of the redefined era.
From Concept to Collectible
To commemorate this rebirth, the mascot has been realized as a 16cm resin sculpture:
- Medium: Polyurethane resin
- Finish: Hand-painted with airbrush, sealed with a gloss epoxy coat
- Edition: Limited release. each piece finished in Johannesburg, South Africa
Every sculpture reflects the updated design – capturing the precision, detail, and presence that the mascot deserves.
Care & Display
While impact resistant, this is an artwork meant for display:
- Avoid direct sunlight for extended periods
- Dust with a soft, dry cloth
- Treat as a centerpiece – the new Kuma deserves the spotlight.